Video marketing
January 15, 2024

A quick guide for startups looking for the perfect video production agency to tell their story

Beverley Griffiths

In a world where visual storytelling is king, finding the right video production agency can be the key to unlocking your brand's potential. The quest for a partner that not only understands your vision but enhances it requires a mix of research, recommendations, and a touch of human connection. We'll explore the vast landscape of video production agencies.

Navigating the search

Define your vision: Before you embark on your search, take a moment to define your video production vision. Understand the story you want to tell, the emotions you want to evoke, and the goals you aim to achieve. This clarity will guide you in finding an agency aligned with your objectives.

Seek recommendations: This might sound a little obvious but word of mouth is a powerful tool in the quest for the perfect agency. Reach out to your network, whether it's colleagues, friends, or fellow business owners. Personal recommendations can offer insights into the agency's reliability, creativity, and overall client experience.

Online Exploration: Here are some of the best websites to find video production agencies:

1. Clutch

Clutch is a B2B ratings and reviews platform that provides detailed information about various service providers, including video production agencies. You can find reviews, ratings, and case studies to help you make informed decisions.

2. IPA (Institute of Practitioners in Advertising)

The IPA is one of the leading advertising bodies that has a vast listing of some of the top ad agencies and production houses.

3. ProductionHUB

ProductionHUB is a comprehensive resource for finding video production services and professionals. The platform features a directory of agencies, production companies, and freelancers, allowing you to browse based on location and specialisation.

4. The Manifest

The Manifest is a comprehensive online directory for the UK's film, TV, and commercial production industry. It includes a database of production companies, crew, and facilities.

5. The Talent Business

The Talent Business is a directory of creative talent in the UK, including commercial video production companies. It allows you to search for companies by category.

6. Mandy Network UK

Mandy Network, has a dedicated section for UK-based creative professionals, including production companies.

7. ProductionBase

Production Base is a network for creative professionals in the UK film and TV industry. It includes a directory where you can find production companies and freelancers.

8. Agency Spotter

Agency Spotter is a platform that features various creative agencies, including production companies. You can search for companies based on your specific needs.

Making the connection

  1. Budget considerations: While quality is paramount, understanding your budget is equally crucial. Ask for transparent pricing structures tailored to your needs and try to shop around to get the best price.
  2. Explore their portfolio: The diversity of the work can reflect not only their skills but their adaptability to different industries and creative challenges. Although in some cases you will have specialist production needs and so finding a production company that caters to those needs is important. For that reason it's worth sharing examples of what you want to achieve.
  3. Schedule a consultation: When seeking the right video production agency, a personal connection is key. Schedule consultations with potential agencies to gauge their understanding of your project and the chemistry between your teams.

How we can help at Sidekick

We support startups and SMEs on their journey from digital video content through to TV commercials. If you have any questions about the production process or want a prod in the right direction then don't hesitate to pop us a message. We collaborate with brands to help them craft stories that resonate and inspire.

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