January 10, 2024

Ways to grow your marketing team in 2024

Beverley Griffiths

Strategic Growth: Building and Scaling Your Marketing Team

In the ever-evolving landscape of business, effective marketing is the lifeblood of success. As your company expands, so too must your marketing efforts. However, the question that often arises is: how can you grow your marketing team efficiently while keeping costs in check? The answer lies in strategic planning, resource allocation, and the invaluable assistance of marketing agencies.

The Growing Pains of a Marketing Team:

Identifying skill gaps:

  • As your business expands, so do the demands on your marketing team. New projects, channels, and technologies emerge, requiring specialised skills that may not currently exist within your team. Identifying these skill gaps is the first step in strategic growth.

Resource allocation:

  • Balancing the need for specialised expertise with budget constraints can be a challenge. Hiring full-time employees for every skill set may not be financially feasible, especially for smaller or rapidly growing businesses.

The role of marketing agencies:

Flexibility and expertise:

  • Marketing agencies offer a dynamic solution to skill gaps. By working with an agency, you gain access to a diverse range of specialists who can be brought in as needed. This flexibility allows you to adapt to changing marketing landscapes without the long-term commitment of hiring full-time staff.

Cost-effective solutions:

  • The cost of hiring and training full-time employees, along with providing benefits and infrastructure, can be significant. Marketing agencies provide a cost-effective alternative, allowing you to access a team of experts without the overhead costs associated with in-house staff.


  • Agencies are inherently scalable. Whether you need to ramp up or scale down your marketing efforts, agencies can quickly adjust their resources to match your requirements. This agility is particularly advantageous during seasonal or campaign-specific peaks.

Steps to grow your marketing team with support from marketing/ creative agencies:

Identify key areas for growth:

  • Conduct a comprehensive analysis of your marketing strategy and pinpoint areas that require additional expertise or resources.

Research and select agencies:

  • Look for agencies that specialise in the areas you've identified. Consider their track record, client testimonials, and the diversity of their team's skill set.

Establish clear communication:

  • Effective communication is crucial when working with external partners. Clearly articulate your goals, expectations, and key performance indicators to ensure everyone is on the same page.

Integrate agency work with in-house teams:

  • Foster collaboration between your in-house team and the agency. This integration ensures a seamless workflow and maximises the collective strengths of both parties.


In the fast-paced world of marketing, adaptability and efficiency are paramount. Growing your marketing team strategically with the assistance of agencies not only saves costs but also provides a competitive edge. By harnessing the collective expertise of in-house and external teams, businesses can navigate the complexities of the modern marketing landscape and achieve sustainable growth. Embrace the power of collaboration to elevate your marketing efforts and propel your business to new heights.

Get in touch with us here at Sidekick Studios if you'd like some free advice to explore the benefits of collaboration and ensure your team is ready for success in the dynamic world of business marketing!

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