What does the history of software look like?

License Dashboard is a SaaS company offering IT managers a platform to manage software licenses. We were tasked with producing a piece of content to position License Dashboard as industry leaders, hero-ing their company mascot SAM (Software Asset Management). The animation was used as a piece of educational content to explain how SaaS came around and engage with IT managers.


Education was a primary driver behind the animation, If you can educate then you can inspire, and if you can inspire then you can engage with your audience. That’s the outcome we wanted with this animation, and seamlessly tell the story of where our software came from and why Saas is so integral in our lives today.