Video marketing
January 16, 2024

Beyond TikTok and Meta: what are the latest trending channels for high-engagement video ads?

Rupert Mason

The landscape of user-generated video platforms is vast and continually evolving.

As TikTok and Meta continue to dominate the scene, savvy marketers are exploring new and trending advertising channels. Today, we'll dive into the latest platforms making waves, and how brands can create high-engagement video ads that stand out in the crowd.

Here's our pick of those lesser known platforms for today's savvy video marketers:

1. Snapchat

Snapchat has been on the scene for a while, so it's by no means a new platform. With that said it's renowned for its disappearing multimedia messages, but it also features "Stories," where users can share short-lived videos with their followers. The platform's augmented reality filters and creative tools make it a popular choice for spontaneous and engaging content.

2. Youtube Shorts

YouTube's answer to the short-form video trend. Shorts allows users and brands to create brief, catchy videos directly within the YouTube app. With a focus on quick, entertaining content, it's an emerging platform for creators and businesses to showcase their creativity in a similar way to Instagram Stories.

3. Firework

Firework is a short-form, live streaming video platform that emphasises storytelling and creativity. This is a great space for brands to get their products infront of customers. It features a mix of user-generated content and professionally produced videos, creating a diverse and engaging content library.

4. Triller

Triller is a social media platform specifically designed for creating and sharing short music videos. With that said, it's another less well known channel for brands to promote their own campaigns. Since it's not as mainstream as some of the other channels, there's far less competition and so more chance that you'll cut through the noise. It gained popularity for its ease of use and the ability to automatically edit videos to match a chosen soundtrack.

5. Dubsmash

Dubsmash is an app that allows users to lip-sync to famous songs, quotes, and sounds, creating short video clips. They now let brands sponsor channels for additional ad revenue. It's a fun and interactive platform, fostering creativity through lip-syncing and dubbing popular audio snippets.

6. Byte

Byte was co-founded by one of the creators of Vine and has recently been acquired by Kargo. Byte is a video-sharing app that focuses on short, looping videos. It aims to capture the essence of what made Vine popular, providing a platform for users to share quirky and creative clips. As you can imagine this type of short content is ideal for brands to get their message seen and heard in creative ways.

7. Clash

Clash is a platform for short-form, user-generated videos that focuses on creating a positive and supportive community. As a brand you can create featured posts of Sidebar ads. It encourages users to showcase their talents and engage with like-minded individuals.

8. Likee

Likee is a global short video creation and sharing platform that offers a wide range of special effects, music, and editing tools. It provides a creative space for users to express themselves through short videos. Brands are able to create in-feed ads, in a similar way to Tiktok.

9. Caffeine

Caffeine is a live broadcasting platform that enables users and brands alike to create and share live videos. Brands are able to create sponsored content around live sports, culture and music. It emphasises real-time interaction, making it a unique space for content creators to engage with their audience.

These platforms offer diverse opportunities for users to express themselves, connect with others, and showcase their creativity through user-generated videos. As the social media landscape continues to evolve, new platforms may emerge, providing even more avenues for user-generated content.

Elevate Your Video Ads

At Sidekick Studios we produce monthly video campaigns for our clients and we love working with businesses that are looking to punch above their weight with their video storytelling! Get in touch if you'd like to have a chat.

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