Rupert Mason | Sidekick Studios

Rupert Mason

Founder and creative director of Sidekick Studios London and the Sidekick Network.

Posts by author

November 10, 2026

Why ‘powered by AI’ is becoming a weak differentiator for fintech brands

November 6, 2026

6 branding and design books worth checking this Black Friday

October 28, 2026

AI video production in 2026: what changed in a year?

Video marketing

October 28, 2026

AI TV adverts - how to take your first campaign from brief to broadcast

Video marketing

October 23, 2026

The best video kit for an in-house marketing team

October 23, 2026

Hybrid AI video production: what to shoot and what to generate

October 23, 2026

Digital TV advertising explained for your first campaign

October 20, 2026

10 of the best books for branding and design

October 20, 2026

ElevenLabs voiceovers: More control without the expense?

October 20, 2026

Figma Weave - a practical AI workflow for brand campaigns

October 20, 2026

AI video localisation - Beyond badly dubbed TV ads

October 5, 2026

Hybrid AI Video Production: Real People, Surreal Worlds

Making taxes sweeter with our summer campaign for Tide

The best AI video generators in 2026: an agency's honest comparison

Seedance 2.0: the AI video tool that actually talks back and why lip sync changes everything

Kling 3.0 just launched native 4K AI video. Here's what it means for ad production.

How much does an AI TV advert cost in the UK in 2026?

How we use Claude AI to run a video production agency

AI ad creative: tools, avatars and content that scales

How we made Stratiphy’s AI-generated launch film

February 26, 2025

Fintech marketing strategy: give people a reason to switch

February 26, 2025

What to expect from your growth marketing agency

Video marketing

February 24, 2025

5 impactful video marketing trends for strategic inspiration

February 23, 2025

TV advertising vs digital marketing: where to focus your ad budget

January 18, 2024

Avoid costly mistakes in TV advertising. Know the difference between a brand commercial VS DRTV

January 18, 2024

Mastering social media growth: A 2024 guide for businesses

Video marketing

January 16, 2024

Beyond TikTok and Meta: what are the latest trending channels for high-engagement video ads?

Video marketing

January 10, 2024

How to create successful video ads on Meta and Tiktok in 2024

January 4, 2024

How to Make a TV Commercial: A UK Production Guide

December 19, 2023

The best and latest video production tools for production companies

December 6, 2023

How to write a good video brief - What are the ingredients?

November 15, 2023

Essential hires when scaling your startup

Advertising in 2020

Big news from Sidekick Studios today!

How to film a commercial during Covid

Sidekick’s round-up of 2020’s top 5 Christmas adverts

Helping founders find their voice with the launch of tides uk tv campaign

Your startup guide to running Instagram ads that convert

How to use Tiktok to promote your startup

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