Today we go live across the UK with Tide’s latest TVC commercial “Find your voice”. We’ve spent the past few months working very closely with the marketing team at Tide to build upon lasts years campaign “Rise entrepreneur” treating it as a sequel. Part of the challenge was selecting our wonderful members and finding willing candidates who would be a great fit for the campaign and also to work with us as a collaboration. With our latest spot we continue to hero real business owners (Tide members) to put them centre stage, reflecting Tide’s values as a business bank account. We want entrepreneurs to rally behind our message; encouraging them to express themselves with their business. We want founders to make some noise, and above all, have fun with their business.
The new campaign aims to target businesses of different sizes, including those at a maturer stage, since Tide offer a range of plans from their free plan, to Tide Plus and Tide Plus Cashback. These plans are tailored to support businesses at every level and so we want to make these benefits clear to potential customers. With Tide, business owners can spend more time doing what they love by managing all their business financial admin in one place.
The campaign is going live across the UK with outdoor spots up and down the country hero-ing our Tide members, from bus sides to 48 sheets. The new campaign has been an opportunity to refresh the creative with Tide’s new branding which we’ll continue to develop as we roll out new ads.
This is what Sidekick’s Creative Director Rupert Mason had to say;
“It’s been another enjoyable challenge to work with real business owners, and to be inspired by their own drive and motivations. I’ve learned a lot from working with them and despite all the challenges surrounding shooting during Covid, I’m really pleased with the result; from the TVC to the outdoor campaign, it’s all come together. It’s been a tremendous team effort from the crew at Tide and Sidekick Studios and it’s always a learning curve with every new production. I really hope we do inspire entrepreneurs to just give something a go and to have fun with it.”
With this launch we hope our Tide members get the exposure they deserve. They each have wonderful businesses and they’re truly motivated to making the world a happier and more positive place. Please check them out; luxemorelondon.com loudarchitects.com lorenzosalamichef.com.