To coincide with the energy and national attention of the Six Nations, we partnered with Tide to launch a new TV campaign featuring England international rugby star George Ford. But this wasn’t just about elite sport. Like many of Tide’s members, Ford is also an entrepreneur, balancing the demands of professional rugby with running his own business. The campaign taps into that shared mindset: resilience, ambition and the drive to build something of your own.
Running across TV and digital channels throughout the Six Nations, the campaign celebrates the entrepreneurial spirit that connects athletes and founders alike. By spotlighting Ford’s story, Tide reinforces its mission to support the UK’s growing community of small business owners, those who show up, put in the work and keep pushing forward, both on and off the pitch.
