Great timing.
Stratiphy needed a bold introduction to a crowded fintech market. We developed the concept and produced the campaign with AI-generated footage, creating a distinctive launch commercial on a startup budget.
03 / AI Video
AI video production
for brands.
Sidekick Studios is an award-winning creative agency and AI video production company with a team across the UK and Barcelona. We create AI commercials, hybrid films and multilingual campaigns, from the first idea to the final edit.
Researching AI tools for your own team?
Explore video tools in Sidekick Store
The work / AI in practice
Sage / AI production & localisation
Meet the mentors.
We placed AI characters in Sage’s offices and adapted their films for different regions. Detailed character profiles, performance direction and localised voices kept the campaign recognisable across markets.
AI campaign
Your brand / Your next campaign
What could we create for you?
Tell us what you have in mind.
Sage / One campaign, different markets
Same character. Different language.
For Sage’s mentor series, we used AI dubbing and transcreation to adapt the characters for different regions. Compare the English and French versions below.
Creative direction comes first
A bigger world for your idea.
AI can open up scenes that would be difficult or costly to shoot. The production still needs a clear idea, a considered shot plan and someone making the creative decisions.
AI campaign films
Build characters, environments and visual worlds around your story. We direct the generated material, then shape it into a finished commercial through editing, sound and finishing.
Hybrid video production
Start with real performances, products or photography where detail matters. Use CGI and AI to extend the setting, develop a scene or create shots beyond the original shoot.
Multilingual campaigns
Adapt suitable films for different markets with AI dubbing and transcreation. Keep the core idea consistent while reviewing the language, voice and performance for each version.
Start with the shot plan
What to shoot.
What to generate.
A recognisable product or a particular performance may be best captured on camera. A location, an ambitious camera move or an imagined world may call for CGI, generated footage or a combination.
We work out that balance before production. Reference photography can help guide the characters, products and lighting; the edit brings the different elements together.
Read our hybrid production guide
From brief to delivery
A clear production process.
We handle the concept, script, character direction, AI production, edit and sound. The brief tells us which mix of tools and people the film needs.
- 01
Understand the brief
Agree the audience, message, channels and what the film needs to achieve.
- 02
Develop the idea
Shape the concept and script, then map the shots and visual references.
- 03
Build the visual world
Develop the characters, locations and props. Review the direction before moving into animation.
- 04
Direct the movement
Generate and refine the footage, reviewing performance, lighting, motion and consistency between shots.
- 05
Edit, finish and adapt
Bring the footage, sound and graphics together, then prepare the agreed formats and language versions.
The tools follow the idea
A production team, with a bigger toolkit.
From Seedance and Midjourney to Kling and Runway, we select the tools that suit the work. Our team reviews character consistency, lighting, motion and style, then takes the material through editing and finishing.
For a brand campaign, the important question is how the footage works in the film, alongside your product, message and audience.
Research AI video tools“Working with Sidekick has been a great experience from start to finish. Their team came up with a bold and playful concept for our launch campaign that perfectly captured the spirit of Stratiphy. The video, made entirely with AI, is dynamic, and gets across our message in a way that feels fresh and exciting while helping us stand out at such an important time in our journey.”
Before we start
Plan your AI video campaign.
A rough brief is a perfectly good place to start. Tell us the idea, audience, deadline and where the film will run.
Tell us what you have in mindWhat can AI video do for our brand?
We make fully AI-generated commercials and hybrid films, combining filmed footage, CGI and AI. That can mean an imagined setting, a character-led launch or one campaign adapted for several markets. We choose the production approach around the idea.
Can you keep a character consistent across languages?
For Sage, we adapted AI mentors for different markets while retaining the character and creative direction. Voice, language and performance need review in each version. See the English and French films above, or explore the Sage case study.
What does Sidekick handle?
Concept, script, character direction, AI production, editing, sound and the agreed channel versions. We can also plan live filming and photography when the campaign needs them. Our Stratiphy commercial shows a fully generated approach.
How much does AI video production cost, and how long does it take?
The scope matters: length, shot complexity, character work, review rounds, formats and language versions all affect budget and schedule. Read our AI TV advert cost guide, then send us your brief so we can plan the production.
Where is your team based?
We’re a UK business with a team across the UK and Barcelona. We work remotely with brands and agencies in London, the US and beyond.